How can you work yourself out of this kind of predicament, yet still sell without a broker? Here is my outline of a safe strategy when selling San Diego homes. Begin by asking yourself some hard questions. (Just because you bought your house at a good price some years ago does not mean you are an expert in selling it.)

Ask yourself the following: Am I willing to pay for an appraisal in order to price my house correctly? Do I know how to write ads for marketing my house? Will I hire a professional sign painter to paint a deluxe "For Sale by Owner" sign to put in front of my house? Am I willing to make appointments with people and have them meet with me at their convenience so I can show the home? Am I willing to hold open houses? Am I willing to cooperate with a legitimate broker who might see the sign and bring a client in? Am I willing to pay that broker a decent commission? Finally, can I spend the time that it takes (lots of it!) to sell my home by myself?

If you are still enthusiastic, it is time to learn the basics through which you can achieve success in the For Sale by Owner game. Do you want to spend a few hundred dollars for an appraisal that will tell you how much your house is worth compared to other San Diego homes? If not, beware of the grave error of overpricing your home. This is the single biggest mistake made by most do-it-yourself sellers. Drop by your local courthouse to find actual prices paid for nearby San Diego homes in recent months. To see what people are saying about houses like yours, check the ads in local real estate magazines and newspapers, often found in convenience store racks. Also check the classified ads in the Sunday newspaper. "Owner" ads are generally clearly identified. The next maneuver is not entirely cricket, but some owners do it anyway. They invite a few real estate brokers to visit and make presentations. They ask these brokers for comparable sales figures for the neighborhood. Even if you are not successful selling the house by yourself, this is a good way to get to know some professional brokers.

ADDITIONAL STRATEGIES WHEN SELLING SAN DIEGO HOMES

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